Social Media Coordinator & Event Planner
INITIA Real Estate
INITIA Real Estate wasn’t just about property, it was about people, culture, and momentum. My role focused on turning that energy into scroll-stopping content and real-world experiences that felt current, human, and aspirational.
I led social-first storytelling across Instagram, shaping campaign copy, coordinating partnerships, and driving the production and promotion of the INITI8 Real Estate Conference. Beyond strategy, I was hands-on with content creation, producing video, supporting photography, and capturing speakers, attendees, and behind-the-scenes moments to translate the live event into high-impact digital narratives.
Every touchpoint was designed to align with INITIA’s clean aesthetic and future-focused vision. The result: a confident, cohesive digital presence that balanced industry credibility with personality, spotlighted community, and made the brand feel alive—online and IRL.
PROJECT: INITIA WELCOME BROCHURE
CONCEPT: The INITIA Welcome Brochure was designed as an onboarding piece that visually communicates the brand’s culture, values, and lifestyle-driven approach. The focus was on clean layout, strong hierarchy, and brand consistency, ensuring the brochure felt both informative and elevated. Design decisions prioritized readability, balance, and a modern aesthetic while supporting INITIA’s positioning as a forward-thinking real estate brokerage.
PROJECT: INITIA SOCIAL MEDIA MANAGEMENT
CONCEPT: I managed INITIA Real Estate’s social media presence for 2.5 years, overseeing the creative direction, planning, and execution of content across their Instagram page. This included designing grid layouts, developing post concepts, and ensuring long-term visual consistency as the brand evolved. Rather than treating posts as one-off designs, the focus was on how content functioned collectively balancing colour, spacing, typography, and imagery to create a cohesive grid over time. This work reflects sustained creative ownership, adaptability, and an understanding of how design systems translate into social-first environments.
PROJECT: REALTOR’S PHOTOGRAPHY
CONCEPT: Realtor photography was approached with a lifestyle-driven perspective, emphasizing natural light, clean compositions, and authentic moments. The goal was to create imagery that felt professional yet personable, aligning with INITIA’s modern brand identity.
