PROJECT: INITIA x FABLE COLLABORATION
CONCEPT: This collaboration between INITIA Real Estate and Fable focused on aligning two brands with a shared emphasis on lifestyle, design, and intentional living. The partnership was developed to highlight Fable’s products within INITIA’s ecosystem through curated, brand-aligned storytelling.
The collaboration prioritized a refined, editorial approach that felt authentic to both brands while remaining adaptable across digital and social platforms.
PROJECT: INITIA x FABLE SOCIAL MEDIA POSTS
CONCEPT: Social media posts for the INITIA × Fable collaboration were designed to feel editorial and understated, focusing on product storytelling rather than direct promotion. Layouts were created to integrate seamlessly into INITIA’s existing grid while still allowing the collaboration to stand out visually.
Each post was designed with balance, spacing, and cohesion in mind, reinforcing brand alignment and long-term visual consistency.
