PROJECT: INITI8 REAL ESTATE CONFERENCE
INITI8 is INITIA Real Estate’s annual conference focused on growth, education, recruitment, and community. I supported the creative execution of the event by designing a cohesive suite of visual assets across print, digital, video production, and social media touchpoints.
The work required maintaining strong brand consistency while adapting designs for multiple formats, ensuring a seamless visual experience from pre-event promotion through to the live event.
In addition to design, I supported event coordination, assisting with speaker outreach, MC and sponsor coordination, venue logistics, entertainment, and catering.
During INITI8 2024 Vancouver, I provided video shoot and video editing.
CONCEPT: The INITI8 Sponsorship Brochure was designed to clearly communicate sponsorship opportunities while maintaining a polished, premium look. The focus was on layout hierarchy, spacing, and readability, ensuring information was easy to navigate without overwhelming the viewer. Design choices balanced branding with functionality, supporting both digital distribution and print use.
CONCEPT: Social media assets for INITI8 were designed to promote the event, highlight speakers, and communicate key information in a visually consistent way. The focus was on adaptable layouts that could be reused across formats while maintaining a cohesive visual identity. This work demonstrates an understanding of how graphic design translates into social-first environments at scale.
PROJECT: INITIA ACADEMY – INITI8 SPEAKERS VIDEO THUMBNAILS – LAYOUT DESIGN
CONCEPT: The video thumbnails for the INITIA Academy were designed to be clear, engaging, and instantly recognizable. Emphasis was placed on typography, contrast, and visual hierarchy to ensure legibility across devices.
Each thumbnail followed a consistent system, supporting brand recognition while allowing flexibility for different content topics.
CONCEPT: This project involved designing INITI8 event tickets and lanyards for printing, with a focus on layout, branding, and print readiness. Considerations included sizing, bleed, colour accuracy, and overall finish to ensure the final printed product matched the intended design. The final tickets and lanyards functioned as both a practical event asset and a branded takeaway, reinforcing the overall conference identity.
